WWEX Group

Enterprise B2B Design at Scale

Worldwide Express · GlobalTranz · Unishippers · 2024–present · Digital Designer

WWEX Group is a national third-party logistics (3PL) leader and the parent of a family of shipping brands, Worldwide Express, GlobalTranz, and Unishippers. As the digital designer across the group and its brands, I turn complex logistics services and dense industry data into clear, on-brand marketing: enterprise case studies, sales collateral, recruiting pieces, and multi-page reports, often as the sole designer, managing 20+ requests a week across four brand identities.

  • UX Designer

  • Visual Designer

  • Information Architect

My Role

Responsibilities included:

  • Primary and secondary research

  • Organized and structured the information in the website to streamline the user experience

  • Designed the initial and refined visual components of the website and branding

  • Creating style guides

  • Low-fidelity wireframes and prototypes

  • High-fidelity designs and asset creation

When Con Edison set out to install more than 5 million smart energy meters across New York City, WWEX Group managed the logistics, vendor coordination, cross-border freight, warehousing, and final-mile delivery through some of the most congested streets in the country. I designed the case study that tells that story, "Powering the City That Never Sleeps", and I built it as a system across three formats:

Con Edison: one story, three formats

  • Long-form (5-page): the full narrative, Con Edison's challenge, WWEX Group's solution, and the results.

  • One-page (landscape): the same story distilled to a single high-impact sheet for sales conversations.

  • Social set: bite-size tiles that adapt the story for feed and stories.

Same story, same brand, each version built for its channel and audience. Holding a brand system together across formats, without it feeling copy-pasted, is exactly what enterprise design demands.

I designed a Unishippers "crossover" leave-behind as a reusable, templated system, then produced tailored editions for different service lines, an Express (parcel/UPS) version, a Freight version, and a combined Freight + UPS version, same structure and layout, content swapped for each audience. It's on-brand production at volume, done efficiently: build the system once, deploy it many times without the brand drifting.

Crossover leave-behinds: one template, many versions

  • WWEX Group By the Numbers: a recruiting one-sheet that turns company stats and industry rankings (revenue, national broker rankings, service-mix breakdowns) into a clean, scannable infographic.

  • The 2025 State of the Shipping Industry Report: a 15-page report translating "12 shipping trends to watch" and their supporting data into an organized, on-brand editorial layout.

DAta & reports: dense information, made readable

Turning dense data into visuals people actually understand is the throughline of my work, and the part I like most.

Download PDF