WWEX Group

Enterprise B2B Design at Scale

Worldwide Express · GlobalTranz · Unishippers · 2024–present · Digital Designer

WWEX Group is a national third-party logistics (3PL) leader and the parent of a family of shipping brands, Worldwide Express, GlobalTranz, and Unishippers. As the digital designer across the group and its brands, I turn complex logistics services and dense industry data into clear, on-brand marketing: enterprise case studies, sales collateral, recruiting pieces, and multi-page reports, often as the sole designer, managing 20+ requests a week across four brand identities.

  • UX Designer

  • Visual Designer

  • Information Architect

My Role

Responsibilities included:

  • Primary and secondary research

  • Organized and structured the information in the website to streamline the user experience

  • Designed the initial and refined visual components of the website and branding

  • Creating style guides

  • Low-fidelity wireframes and prototypes

  • High-fidelity designs and asset creation

When Con Edison set out to install more than 5 million smart energy meters across New York City, WWEX Group managed the logistics, vendor coordination, cross-border freight, warehousing, and final-mile delivery through some of the most congested streets in the country. I designed the case study that tells that story, "Powering the City That Never Sleeps", and I built it as a system across three formats:

Con Edison: one story, three formats

  • Long-form (5-page): the full narrative, Con Edison's challenge, WWEX Group's solution, and the results.

  • One-page (landscape): the same story distilled to a single high-impact sheet for sales conversations.

  • Social set: bite-size tiles that adapt the story for feed and stories.

Same story, same brand, each version built for its channel and audience. Holding a brand system together across formats, without it feeling copy-pasted, is exactly what enterprise design demands.

Nighttime city skyline featuring tall illuminated skyscrapers and reflections on the water in the foreground.
A webpage discussing Con Edison, with a section titled "Con Edison Overview" in blue text, containing paragraphs about the company's role in energy and logistics solutions, alongside a small logo of Con Edison and some additional text and graphics below.
Page from a corporate brochure with text about Mexico-U.S. customs compliance, warehouse challenges, and solutions. Includes pull quotes about border clearance time reduction and warehouse services, alongside a photo of a woman warehouse worker in a safety vest holding a clipboard in a warehouse with stacked goods.
Aerial view of a busy highway with moving cars, taken from above at nighttime.
A webpage with the WWEX Group logo, discussing hazmat shipping, logistics support, and hurricane relief efforts, featuring colorful banners and text about company solutions and outreach.
City skyline at night with illuminated skyscrapers and a reflection in the water, overlayed with text about WWEX Group's logistics solutions for New York City.
Night view of the New York City skyline with illuminated skyscrapers reflected on the water.
A city skyline at night with illuminated buildings reflected in the water.
An aerial view of a multi-level highway with cars moving in different directions at dusk or early evening.
A promotional image for WWEX Group featuring power lines and transmission towers under a night sky with some stars, with blue and green text promoting their services and website.

I designed a Unishippers "crossover" leave-behind as a reusable, templated system, then produced tailored editions for different service lines, an Express (parcel/UPS) version, a Freight version, and a combined Freight + UPS version, same structure and layout, content swapped for each audience. It's on-brand production at volume, done efficiently: build the system once, deploy it many times without the brand drifting.

Crossover leave-behinds: one template, many versions

A black UPS delivery truck driving on a winding mountain road with multiple cars following behind, against a backdrop of green hills and a partly cloudy sky.
Brochure or flyer about shipping solutions by Unishippers, with sections on domestic, international, and e-commerce parcel shipping, and advantages such as UPS services, tracking, booking, and reporting tools. Features photos of women discussing on a laptop.
An infographic advertising Unishippers' personalized shipping solutions for small and medium-sized businesses (SMBs). It highlights benefits such as simplicity, industry expertise, personalized service, reliable partnerships, technology solutions, and affordable rates. The infographic features a cartoon of a man sitting on an orange chair, wearing a blue shirt with a red tie, holding a yellow laptop. The background includes blocks of different colors and promotional text encouraging SMBs to streamlines their parcel shipping with Unishippers, part of the WWEX Group.
A white semi-truck driving on a highway with a mountain and sunset sky in the background.
A man and woman working together at a desk in an office, looking at a computer screen, both wearing glasses and smiling.
A promotional flyer for UPS Unishippers logistics services featuring a UPS truck in a flower field and an illustrated person holding a folder.
A woman in business attire is in a warehouse or storage facility, talking on her cellphone while holding a clipboard or sheet of paper, with shelves filled with boxes in the background.
An infographic with sections on insurance coverage for shipping, technology solutions for efficient shipping, and carrier options, featuring a person holding a clipboard.
A section of an infographic about freight shipping solutions with icons of a delivery truck, a plant in a box, a globe, and an airplane. There is a partially visible person sitting on a chair or stool on the right side.
Informational flyer for Unishippers with details about their customized shipping solutions for SMBs, WWEX Group backing, services offered, and contact info, featuring an illustration of a woman with long hair sitting on a box using a laptop.

  • WWEX Group By the Numbers: a recruiting one-sheet that turns company stats and industry rankings (revenue, national broker rankings, service-mix breakdowns) into a clean, scannable infographic.

  • The 2025 State of the Shipping Industry Report: a 15-page report translating "12 shipping trends to watch" and their supporting data into an organized, on-brand editorial layout.

DAta & reports: dense information, made readable

Turning dense data into visuals people actually understand is the throughline of my work, and the part I like most.

Download PDF
An informational infographic about WWEX Group, a transportation logistics company, featuring statistics, awards, team info, and a photo of team members in a meeting.
Cover page of a report titled "The 2025 State of the Shipping Industry Report" by WWEX Group, featuring images of a delivery person, a digital display, and a truck, with text describing WWEX Group's logistics services and market presence.