Kelli Esquilin

Graphic & Brand Designer: Visual Systems · Brand Identity · Event & Experiential Design

A professional woman with glasses, curly hair, and a blazer, smiling in an office corridor.

I turn complex information and brand strategy into clear, high-impact visuals across brand systems, print, digital, and live events.

A designer with 10+ years creating identities, campaigns, and multi-channel collateral for nationally recognized organizations, from an inaugural national conference brand to enterprise B2B systems reaching audiences of 3,000 to 10,000+.

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Ameigo Safety App

Recent Work

AMEIGO

UX and onboarding design for a mobile safety app: research → flows → design system → testing.

NirF Supply Chain 360 logo in green and black text.

NRF Supply Chain 360

Brand system for a national inaugural conference; my logo was selected through a competitive internal review.

A pile of intertwined white lanyards with colorful WFF and SDF logos printed on them.

Women's Foodservice Forum

Event branding and environmental design under real-world constraints.

A webpage from WWEX Group titled 'The 2025 State of the Shipping Industry Report' with a subtitle '12 Shipping Trends To Watch in 2025' and a photographer of a UPS delivery person, a digital display, and a semi-truck.

WWEX Group:

Enterprise B2B design built for consistency across three formats and four partner brands.